No. Cheapest Gold takes no commission, affiliate fee or referral payment from any dealer, and our outbound links are plain, unpaid links (not affiliate or tracking links). We make no money from what you buy or which dealer you choose, so we have no reason to favour one over another. The ranking is decided purely by verified price data.
No. No dealer can pay for inclusion or for a better position, it isn't for sale. Dealers are ranked only by the real all-in cost to you (the dealer's cut plus delivery, or storage). We include every UK dealer whose live price we can independently verify; a dealer is left out only when we can't reliably read their current price, never for commercial reasons.
Enter your budget in the comparison tool above and we rank 13 trusted UK dealers by the real all-in cost of a 1oz gold bar (the dealer's cut plus delivery), so you can see which one gives you the most actual gold for your money. Prices are checked against the live gold price and updated regularly.
It's the amount a dealer charges above the raw gold price, covering refining, minting and their margin. On a 1oz bar it is typically around 2 to 6 per cent. A smaller cut means more gold for your money, and it is the main thing we compare.
Bars are cheaper per gram because they carry a lower premium. But UK coins such as the Britannia and Sovereign are free of Capital Gains Tax, which on a larger holding can save more than the extra premium costs. Our guide on bars versus coins explains how to choose.
Investment-grade gold, both bars and coins, is VAT-free in the UK. You may owe Capital Gains Tax on any profit when you sell (the first 3,000 pounds of gains is tax-free in 2026/27, then 18 or 24 per cent), but UK legal-tender coins like the Britannia and Sovereign are exempt from CGT entirely. This is information, not tax advice.
It changes from day to day as dealers reprice against the market. Our comparison ranks them live and shows today's cheapest at the top, so enter any budget to see the current order.
Most UK bullion dealers deliver free and fully insured. And UK dealers cannot add a surcharge for paying by a personal debit or credit card (this was banned in the UK in 2018), so paying by card and by bank transfer usually cost the same.
Yes. We rank the cheapest item each dealer genuinely has in stock and ready to buy, whether a 1oz bar or a 1oz Britannia coin. We deliberately skip out-of-stock and sold-out “from” prices that look cheap but can't actually be purchased, so the price you see is a real one you can act on. Availability is re-checked every time we update.
Physical bullion is unregulated: it sits outside the Financial Conduct Authority and is not covered by the FSCS or the Financial Ombudsman Service. That doesn't make it unsafe, but it means buying from established, reputable dealers matters. We only rank dealers whose live prices we can verify.